Every personality is like an iceberg
Just like an iceberg which shows only the top above the water Iceberg Clothes reveal the small part of our personality creating at the same time mysterious aura around the person. The market of fashion is saturated, more and more original ideas are coming, therefore something hidden is of better value than the beauty which is too exposed. Everything is simpler when it comes to image and there should be some incompleteness to let people around finish it by themselves in their minds. When everything is clear it can be dull. The purpose of Iceberg clothes is to make you an interesting person to study and the brand succeeds in it. The designers of Iceberg trendy clothes always were good enough at waking up the spectators arranging feat with help of sartorial activities. This can be verified with, for instance, Iceberg T-shirts.
Long ago in 1962 the company started the activity offering knitwear for customers, now it has boutiques on different continents. Its mainstay product has always been fashionable sportswear which was branched out later. In 1976 the first women’s collection was launched though garments for kids appeared only in 2004.
The Gilmar Group - the owners of the brand is a family enterprise. Thanks to the creative enthusiasm of Giuliana Marchini, the founder of the company, and Silvano Gerani who is her husband and the company manager Iceberg achieved triumph on the international market. A range of winning decisions they made is hard to evaluate but thanks to them we have the brand now as it is: amazing us with unpredictable solutions at places where it seems there is nothing unexplored left. No wonder that Giuliana Marchini received the honorable title from the President of the Italian Republic. Having been knighted in 1994, she became the only woman to get it for the ’services to industry’. She is the 14th woman to be given this title in the history of the republic.
Her husband Silvano Gerani with perfect organizational abilities confidently leads the company to the top. Children of this creative couple are also involved in family business. With passion for Pop Art their son Silvano determines the trend the company frequently pursues.
Pop Art is very close to fashion. Art has always been a bit arrogant about fashion while fashion always wanted to adjust to art and reach its level. Pop Art style looked favorably upon fashion as it was a fantastic ground for artistic research. Silvano appreciates the mix of pop art and fashion much, while his sister Patricia creates excellent clothing with great attention to every detail. As a result we get refined garments in a sport style and this unbelievable fusion of urban look and sophistication conquers hearts of young people. Patricia’s manner of reinterpreting of modern trends is rather interesting in which there is measure and modern acuteness. Following these principles there is no exaggeration and there is nothing flashy in her works. They contain just a hint on interesting personality. What is left for others? Exploration of this iceberg top above the water in fantastic refined outfits. Dressed in Iceberg clothing they conquer your heart and you continue to investigate what is hidden “under water”.
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