The Door Hanger - A Marketing Concept
Many of us do not understand the concept behind the door hanger as a marketing tool. For most of us, door hanger printing is exclusively kept for hotels and other such places. However, door hanger printing can be used quite effectively in marketing, combining the concept of a simple marketing tool and a completely new and unique promotional system for your products or services. It might at first look easy to write marketing messages for door hangers. However, the concept follows the same principles as the ones required when you prepare your promotional materials for marketing your products or services.
There are various classifications of door hanger printing. The following are some of them:
Family/unit based not individually based:
Unlike other print media marketing concepts, the door hangers are more family or unit oriented rather than individually based marketing tool. The concept of door hangers are targeted to prospects who are groups of people like families and housemates, and unlike fliers, pamphlets, or brochures, the concept of these hangers is not for one to one correspondence with its market. Door hangers can be considered to be a step below the posters that we know of which are meant for mass impact aimed at large crowd or gatherings. With this product targeting a group of people, the total concept of advertising changes, and with this the content is targeted towards a group of people having the same interest and demographically data.
Community Emphasis:
In case of promotions aimed at community level, the door hangers are placed on the community door knobs. This would mean that community based hangers would tend to enhance local promotions and may be a little more. This product help you to enhance the exposure of your products or services aiming to invigorate (or re-invigorate) your local sales base. If you own a business locally, for example a shop, local sales become an important revenue earner and these hangers are a great marketing tool for such sales. You would want regular patrons for your shop, and nothing works more convincingly than door hangers.
Unique Message Delivery:
The very nature of door hangers is to carry a unique message with guaranteed delivery to your targetted audience. People are always keen to have a look at the contents of door hangers when they find one hung at their door knobs. Door hanger messages get delivered almost certainly, having 99% chance of being read, which would mean that your message has a larger chance of getting through to the concerned people than any other form of advertising media.
The benefit of cost:
As a promotional tool, door hangers are the most economical than any other marketing tool that we know of. The printing cost of this marketing tool is cheap compared to others, and not much professionalism is required to have one designed and printed. The cost of these hangers may be taken as equal to high quality flyers or small 2 or 3-fold brochures and can be produced easily.
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