Understanding Internet Advertising Models
Cost Per Click, Cost Per Thousand Impressions & Cost Per Action
Starting out in the world of internet marketing and advertising can prove to be quite a daunting task even for those who are well prepared and understand the basics of marketing campaigns. The stakes are simply too high to just throw yourself into the game ill prepared. Here are some of the most important pieces of information that will help you start off on the right foot.
Along with Yahoo, Microsoft and Amazon, Google is one of the largest advertising network on the internet. Google offers a program called AdWords which is one of the most powerful tools available today for webmasters and website owners. Google Adwords enables them to create their own custom advertisements, either text or images or both, and publish them across the internet. To do this, Google AdWords work in conjunction with Google Adsense. Google AdSense is simply a network of partner websites on which Google displays targeted advertisements published through the Google AdWords program.
Setting up your first account in Google AdWords is an easy task. Apart from the usual personal information, you will also be required to provide some information about your advertising campaign. First off, you will need to decide on the preferred budget for your campaign. Do not take this lightly because the costs of running an advertising campaign with Google AdWords, or on any of the other ad networks, can scale up to really large investments. You can specify the amount that you would like to pay when site visitors click on your advertisement. This is known as the “Cost Per Click (CPC)” model. Your CPC should be carefully planned and Google will help you to make this decision by suggesting an optimum budget for your campaign. The other model is known as “Cost Per One Thousand Impressions” (CPM) where you pay a fixed amount for a thousand impressions of your advertisement, If you go with the CPM model over the CPC, you could still calculate your CPC through your CPM. For example: for every CPM, you will receive a projected rate of clicks, for example 3 %, or 30 clicks at $1 per thousand impressions. This means that you will eventually end up having an approximately 3 cent CPC.
Another viable model offered by all internet advertising networks is the “Cost Per Action (CPA)” model, or Cost Per Lead as it is often known. CPA is more commonly used among affiliate marketing companies. CPA offers measurable and quantifiable metrics correlating marketing costs vs revenues generated. For example: if you have a $5000 budget and a $ 125 CPA, then your revenues would be from the sale of 40 units.
Well seasoned internet marketers have mastered the art of an effective internet marketing campaigns and are raking in huge profits harvesting the increasing number of people who are going online for their daily activities. It can be a daunting task for any newbie internet marketer to effectively use this model to make money. Thus the best advice for such beginners is to really understand the basic concepts, try out the campaigns with limited budgets, learn by trial and error understand what works and what doesn?t to eventually create the perfect campaign for yourself. With a sharp mind and diligent work, you could be making the big moolah yourself. Good Luck!
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